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Daytona Beach is the location of one of the single most popular sporting events in the country, the NASCAR Daytona 500, which opens the stock car racing season. NASCAR's main headquarters are in the city. Other auto racing and motorcycle events take place throughout the year. The city is also home to the LPGA and hosts several golf courses.

Daytona Beach is a city of 61,005 people.  It is served by light manufacturing concerns, especially with respect to the automotive and healthcare industries.  The city is home to Bethune-Cookman University, Embry-Riddle Aeronautical University, Daytona State College, and a campus of the University of Central Florida.

Daytona Beach is in East Central Florida. It's population as recorded in the 2010 Census was 61,005.

The median age for residents of Daytona Beach is 39.8. Around 19.5% of Daytona Beach households include school aged children and 29.8% of households include individuals aged 65 years or over. Census records indicate 57.8% of the Daytona Beach population are White, 35.3% are Black or African American, .3% American Indian, 2.2% Asian and 2.3% are Two or more Races.

There are 33,920 housing units in Daytona Beach. 6,606 (19.4%) of these were reported as vacant in the 2010 Census. Daytona Beach is a tourist destination, 33.7% (2,232) of it's vacant housing units were classed as seasonal, recreational or for occasional use. There are 17,219 residential rental units in Daytona Beach. 14,731 of them were occupied in 2010 providing a residential rental vacancy rate of 14%.